WordPress Whisperer Wanted

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Your passion for good code, clean lines and an intuitive user experience runs deep.

In fact, you abhor the mediocrity in much of what’s on the web.

As an experienced and successful web development professional, you hold yourself personally accountable to a higher standard than many.

You attribute your success to your trifecta of skills- you’re a competent business person, you possess above average technical skills AND solid design/UX abilities.

Because of your skills and quality of output you’re already successfully contracting for clients and agencies alike. The result- you have a solid portfolio which shows competence and cleverness in … Continue reading →

Should Your Business Take a Selfie? Capitalize On HOT Social Media Trends.

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Today let’s talk about Social Media trends and how you can capitalize on them to grow your business.

The first thing people talk about all the time is the selfie-so how can you use the selfie to actually promote your business and connect with your future customers.

Fact is, people like to see photos of other people.It helps create connection.

Tip #1: Take A Business Selfie.

You don’t necessarily need to make ridiculous poses in your bathroom mirror. But you can take pictures of yourself with your customers, with new products and suppliers and on location to help create connections with your future … Continue reading →

5 Steps to Creating a Successful Online Contest

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For brands that live online, creating an online contest is a great way to drive awareness and engagement. It’s a way to create fun, anticipation, and community among your followers. It is also a great way to garner loyalty and insights. However, running an online contest shouldn’t just be about a “Like to win” or “Tweet to win” approach. It should be a well thought-out, valuable experience for everyone.

That is why we have come up with … Continue reading →

The difference between domain registration & hosting

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Domain registration and website hosting services are a necessary component of your website design process.

Once your new website has been launched, the bulk of the costs associated with a new website design are over.Social-Media-Marketing-Set-Up-Cheat-Sheet

However, there are two fees that you must continue to pay in order to keep your new website live and accessible on the internet.

They are domain registration/renewal and Continue reading →

The #1 Marketing Tool For Business You Need To Start Using Right Now

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Today I want to share with you the Number one most effective and free digital marketing tool that you can use as a small business owner or do it yourself marketer.

You may not be surprised to learn it is Video marketing! Just like this video here:

It is an incredibly powerful tool that is free to use, I actually filmed this on my smart phone!

3 Reasons Video Marketing is so effective.

Number 1 – Video is the next best thing to meeting someone in person.

A lot … Continue reading →

The 3 Keys to Succeeding on Google Adwords

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There are so many different layers to Google AdWords that at times it can be overwhelming. That is why today I come bearing good news! The key to Google AdWords is not actually within Google AdWords, but is a combination of 3 elements that you can brainstorm even before you log in to the advertising platform.

The 3 keys that I have promised work very closely together. Like any team, on their own they can only do … Continue reading →

How to Create An Automated Sales Lead Nurture (Drip) Campaign

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I want to talk to you about how to automate your sales conversion process by using the internet!

There are 3 steps to creating what is called a “drip campaign” or a “lead nurture campaign”.

The first step is to capture, the second is nurture and the third is convert!

All of this is going to help you automatically nurture leads as you are busy doing other things!

First, you want to start capturing lead’s email addresses from your website, social media, from search engines, you may have a specific landing page set up to capture perspective buyers information.

Once you … Continue reading →

CNN Interview: Social Proof & How it Affects Consumer Buying Decisions

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Let’s talk about how to leverage social proof to influence your customer’s buying decisions.

What is the psychology of decision making?  How does that fit into the new world of communication and how people research decisions?

Check out Laurel’s interview on CNN where she answers these questions and more:

A transcript of the interview is below:

There has been a powerful shift in consumer behaviour in the last 10 or so years.

Previously consumers didn’t have that much power when they were making a buying decision, they would have to go into a showroom and talk to a salesperson … Continue reading →

Rockstar Tips to Getting More Exposure On Adwords For Less Money

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Today we are talking about how to rock Adwords like a prostar!

Google Adwords is where you can pay to have your business show up on Google by advertising with them.

Once you create an account, there are a couple tips I want to give you today that will help you get better results for less money!

First thing you want to do is sync your Google Adwords page with your Google+ local page.

In your Google Adwords account, click on extensions and synch up your Google+ local page. What this does is makes your ad stand out from … Continue reading →

Comprehensive Guide To Using Google Hangouts On Air for Your Video Marketing

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Video marketing is the most powerful & effective tool for marketing your business.

If you want to improve your visibility, credibility and sales lead generation than you need to start video marketing.

This article will show you, step by step, how to start video marketing without buying a ton of expensive equipment or taking courses on videography.

How to use Google Hangouts on Air as an easy solution to video marketing for business. What is Google Hangouts on Air?

Part of the functionality offered with a Google + or YouTube account, a Hangout on Air is basically an online video meeting / chat … Continue reading →