Anti Spam Legislation Canada and what it REALLY means for your business.

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You may have heard about Canada’s new anti spam law, coming into effect this July 2014.

If you’re in business, you may be wondering what does this mean for my business? 

Many business owners communicate with their customers, prospects and peers via email newsletters.

Here’s what you need to know to ensure compliance.

The legislation comes into effect July 1 2013 It states that you will need to obtain explicit consent within 3 years of the law going into effect. Explicit consent means the recipient needs to take some action to confirm they want to … Continue reading →

What to do when you can’t remove bad reviews online

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A bad review can have a devastating impact on your business reputation.

So, how can you protect yourself and your business from bad reviews?

What if you can’t remove bad reviews?

First of all, take heart.

Bad reviews happen to everyone and every business no matter how hard you try to please everyone.

In many cases, you know exactly who the customer is, and the situation they’re dealing with.

Sometimes this customer may be unreasonable, highly emotional, unaccountable for their part in the situation- or worse- all three.

Here are 7 ways to deal with a bad … Continue reading →

Everything You Need to Know About Marketing Yourself on Social Media

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In this live on Google Hangout’s interview we cover what every business owner needs to know about social media.

The interview is a follow up to Laurel’s book- Social on 17 – How to successfully market yourself on social media in only 17 minutes a day.

In this 49 minute interview, we cover; Social Media Do’s and Don’ts, How often to Post, Using Automated Tools, The HIT List, How to Blog for your Business.Screen Shot 2014-06-03 at 3.11.00 PM

… Continue reading →

8 Steps You Need to Take to Rock LinkedIn Like a Pro

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At over 300 million users in over 200 countries, it’s no wonder that LinkedIn is becoming the first stop online for many business professionals. It not only helps you to expand your network online, but it also allows you to form closer relationships with those that you network with offline. With the ability to connect, endorse, recommend, comment, and share all things business related, it’s a must-have for any professional business person or company.

That said, if you’re wanting to learn more about how to be a LinkedIn rock-star, look no further. We have created a fun video for you … Continue reading →

5 Amazingly Simple Blog Post Ideas Every Overworked Business Owner Needs to Know

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Imitation is the most sincere form of flattery.

And when it comes to digital marketing, working smarter means taking full advantage of what’s already working.

Whether you’re just starting to write blog posts, or you’ve been doing it for awhile you may need some help to come up with topics for your blog posts. 

This post will show to come up with an unlimited supply of blog post ideas based on the premise that you’re going to imitate that which is already working.

5 steps to writing blog posts in your sleep: Find out what blog posts areContinue reading →

Here’s What You Missed at Social Media Camp

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Social Media Camp is an annual 3 day event that takes place in Victoria, BC each spring.

3 main salons and multiple additional spaces at the Victoria Conference Centre bring together presenters and delegates alike to network and share information on the latest & greatest in Social Media today.

At any given time, there are 3 speakers presenting simultaneously, making it Canada’s largest social media conference 5 years running.

Here are my key takeaways from the event.

StoryTelling In Social Media:

In contrast to last year’s emphasis on tactical and practical implementation techniques, this year was very much about the … Continue reading →

Winner of the Social In 17 ; Vancouver Business Network Event Announced

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An enthusiastic crowd of business owners gathered at the Vancouver School of Music, April 22 to attend my 60 minute presentation of Social In 17- Successfully Market Yourself on Social Media in Just 17 Mins a day

The presentation is on the subject of my new book, and is intended to give business owners the exact practical and tactical tools they need to successfully market themselves on social media.

Hosted by the Vancouver Business Network, the seminar was a great success.

Networking followed my presentation, and I got to interact with almost all the … Continue reading →

Why Your Company Needs an Optimized Social Media Presence

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new-media-group-optimized-social-mediaGone are the days of needing the newspaper or the radio to tell the world about your ideas. You no longer need press releases or the wire to break exciting news to your customers, and you no longer need a TV to publicize videos and online commercials. The only thing you need is a social media strategy.

Plain and simple, your business needs to be online; if you’re not sharing, tweeting or posting, you’re falling behind. Social media has … Continue reading →

Social in 17 now available

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Social In 17

If you’re feeling confused and overwhelmed about how to use Social Media as a marketing tool, you are not alone.

This book cuts through confusing lingo and contradictory advice to bring you up to speed in under 10,000 words.

Complete with printable cheat sheets, this book will quickly position you to receive the increased exposure, credibility and leads that result from successful marketing on social media.

Buy the book on Smashwords Buy the … Continue reading →