A Digital Entrepreneur’s Manifesto

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Being a business owner or entrepreneur, freelancer or contractor is inherently a political act.

You have the autonomy to create an economy from your 24 hour day.  You can make real your vision of the world and expand it outwards through your livelihood.

Be the change you wish to see. The world needs what you’ve got.

Now is the most potent time in history to be an entrepreneur.

Powerful reach formerly attainable only by the elite is now available for dollars or for free. The Internet frees you from the restraints of geography and time zone. Whatever reason you have … Continue reading →

What is a USP and Why Should You Care?

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what-is-USP

 

 

 

 

 

When people ask me “what I do,” I can respond in two ways:

1. I can say “I have an online training program” and watch their eyes glaze over with boredom.

2. I can say “I help entrepreneurs make money using the Internet!” and watch their faces light up with interest and excitement.

Obviously, I choose option #2. And when you identify a Unique Selling Proposition (USP) that makes … Continue reading →

Dr. Kunz – Website Development – A Case Study

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Here’s what we did for Dr. Kenneth Kunz.  And, what he had to say about it:

Dr. Kunz is a Medical Oncologist residing in Victoria, BC. 

Objective: Protect his credibility by creating a professional and comprehensive website. Showcase his credentials, offerings and schedule in order to facilitate booking talks.

Recommendations:

Create a search optimized website, complete with professional photography. Aggregate all information and offerings from existing pdf files, his CV, media outlets etc. Organize them in a manner that would be easy to read and search.

Results:  A website that

articulates the core benefits of his work, mission and vision … Continue reading →

How to Boost Sales With Video Marketing Today

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Video-MarketingVideo marketing is essential for success in today’s marketplace. So why are some businesses still putting it off? The 3 most common reasons I hear are:

1. They’re camera shy. 2. They don’t think they’ll do a good job. 3. They don’t think they need to.

And my 3 responses to those reasons?

Trust me, you’ll be much better than you imagine! With the right help and guidance, … Continue reading →

Social Media Marketing Set Up Cheat Sheet

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Social-Media-Marketing-Set-Up-Cheat-SheetWhen it comes to setting up a brand new company on social media, it can be confusing to try and figure out how many pixels and characters are allowed on each platform. Indeed, given that the specifications and functionality of social media sites change on what seems like a daily basis, it can be challenging to keep up with everything.

To help you stay efficient, here’s a comprehensive breakdown of … Continue reading →

Why use Social Media Marketing?

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why-use-social-mediaImagine a continual global networking event with hundreds of millions of attendees. This is, in a nutshell, what the world of social media is.

As such, there exists tremendous opportunity to tap into your target market and build connections and nurture relationships with potential customers.

That being said, this world of social media marketing can be a tricky one.

You’ve heard the horror stories of too much personal information being shared and extraordinary time … Continue reading →

Your Cheat Sheet: 22 Social Media Do’s and Don’ts:

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social-media-dos-and-dontsForgetting the “rules” of social media? No worries, things change so quickly it can be difficult to keep up.

That’s why we’ve created this printable social media cheat sheet – 22 Do’s and Don’ts for success!

12 Social Media DO’s

1. Champion others – share their stories, like and comment on their news feeds and support them in their endeavors. The law of … Continue reading →

7 Principles for Social Media Success

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7-principles-for-social-mediaIt’s 2013, and do you know where your target market is?

Social media provides vast opportunities for connecting with your target market.

However, the fast pace and info overload can make it challenging to carve out a distinct methodology for success.

It’s hard to cut through the social media noise overload and get down to marketing basics. If you’re looking to do that, … Continue reading →

B&F Auto Electric – Web Development / Search Optimization- A Case Study

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Here’s what we did for Mike of B&F Auto Electric. And, what he had to say about it

Objective: To update his outdated website, and ensure a presence on Google- ahead of his competitors.

Recommendations: Redo the website and optimize it for search engines.

Results: Within 30 days after the site launched, and without any additional costs beyond his initial website design, this Calgary client was happy as a clam to appear right on the front page of Google.