Tag Archives: using google

5 Tips To Save Time On Your Web Marketing

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If you are a business owner and you’re strapped for time but you know you still need to be web marketing, keep reading.

Web MarketingWe are going to cover 5 ways that you can increase your effectiveness and decrease the time you spend web marketing yourself.

Tip #1 Be Strategic

You don’t necessarily need to be engaging in all the web marketing activities out there.
What you do need to be doing is engaging the ones that are most effective. Historically, the most effective web marketing tactics are

  1. Email Marketing
  2. Video Marketing
  3. Blogging

So just focus on what works and what will attract your target audience to your website or to your web property. Work smart, not hard and save yourself some time.

Tip #2 Multi-task

Your smart phone has the power of a large computer so why not use it?
When you’re on the road, stuck in traffic, you can actually get your phone to type your blog posts for you. Use the voice mode tool and get those audio files transcribed or you can write an email to yourself and with the microphone icon, when you speak it will actually transcribe and write those blog posts for you. Talk about a handy tip.

See above- the microphone icon on the bottom left will type as you speak - (iphone 6s)

See above- the microphone icon on the bottom left will type as you speak – (iphone 6s)

Tip #3 Automate Where Possible

Take advantage of automating tools especially when it comes to social media.
One of my favorite tools is Buffer for a couple of reasons. It helps me by suggesting content that I can then post to my network. As well it lets me schedule my post in advance. So it helps me both curate content and plan my posts in advance.

Tip #4 Delegate

And don’t be afraid to delegate. You don’t necessarily need to be doing all of your web marketing activities yourself. If you take a little bit of time and create a to-do-list with detailed instructions, you can then delegate that to an assistant, a part-time worker, an admin assistant or a an agency that specializes in offering done-for-you marketing management . Investing the time up front will allow your future self to have a little more time to do what you’re best at.

Tip #5 Repurpose Your Content

Make your content work hard! If you’re creating videos or blog posts, you can literally repurpose one piece of content into up to 10 pieces. That translates to more content for less effort, more clicks to your website and more sharing on social media.

How do I repurpose my content?
Summarize a blog post into a video or transcribe a video into a blog post.
Save your video as an audio file and upload as a podcast. Create an image with a quote or an infographic highlighting key points of your blogpost . And you can repurpose that content and get a lot more bang from your bucket than just using at once.

That’s your One Minute Tip. If you found this valuable, please consider sharing with your network and don’t ever miss a tip if you subscribe to my YouTube channel. Thanks so much for watching.

Your questions answered: Can social media actually drive sales?

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social media marketingToday’s question comes from Kevin who writes, “Can social media actually drive sales?”

That’s a great question, Kevin. If you’re looking for the answer for this, too, then keep on reading.

1. Social SEO

First of all, social media absolutely does drive sales because a lot of social media sites—Facebook, Twitter, Google+, YouTube, Pinterest & Linkedin— show up on Google search results.

In fact if you have social media profiles, you can search your company name on Google right now and see that not just your website, but almost all your social media properties display on that first page of Google.

In the same way, customers searching for what you sell can see your social media profiles on the first page of Google. The trick is search optimizing those social profiles properly; using keywords, hashtags and mentioning your local service area.
In this way, you get exposure to folks who are actual, qualified prospects to buy your products or services.

2. Social Proof or Implicit Endorsements

The second thing is a presence on social media, as well as building an active engaged community, acts as social proof.
Simply put, most people make their buying decisions based on what other people are doing.

By having people on your social platforms engaging with your business, you are receiving implicit endorsement from them. This behavior, along with a consistent look and feel and recently updated information shows that you’re a credible business that people can trust.

This helps buyers through the part of the sales funnel, or buyer’s journey where they’re evaluating companies to make their purchasing decision. They can then omit businesses that don’t display social proof.

3. Buy Buttons on Social

And lastly, a lot of social media sites like Facebook, Twitter, and Instagram are now offering a “Buy Now!” button directly in the newsfeed.

You can sell products without having to make your customer leave the actual social media site. So in that way, social media definitely can drive sales. The buy now button is available through the advertising options from each platform.

Has social media helped you drive sales? Share with me in the comments below.

Sharing is caring!  If you found this valuable, please consider sharing it with your network.

https://youtu.be/tw93YjY5pOQ

Optimize your Marketing Strategy with this Free Web Tool

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marketing strategyAlthough the entry barrier to online businesses such as e-commerce is lower than for their offline equivalents, making a success of your enterprise is far from guaranteed.

Fortunately, there are countless web tools that you can use to help you get your business where you want it to be. Not all of these tools come cheap though, which can be off-putting for a fledgling project unsure of how much they can afford to spend on something that might prove unnecessary.

Thanks to the people behind our favourite search engine however, one of the most powerful tools available to help you optimize your marketing strategy is completely free.

Google Analytics is available to everyone, easy to set up, and gives you insights into where your traffic is coming from and what they are doing once they arrive, helping you to study the following data and make the tweaks that will improve your conversion rates.

Preferable referrals

Google Analytics allows you to see where your traffic is coming from, including those being sent there by way of referrals. This category tells you which websites are directing traffic back to your website, how much they are sending, and what it’s doing when it’s there.

If you’re paying for any online advertising as part of your marketing strategy, perhaps from the big yellow book company or other directory sites, this data can help you decide if this is money well spent or not.

If after analyzing your referral traffic you feel the amount is too low, or that the bounce rate is too high, you may want to consider dropping some of the referral services you are currently not getting value for money from and concentrating on the ones that you are.

Social engagements

Getting the most out of social media is a key part of any good marketing strategy, and Google Analytics can help you see how well your own efforts are faring.

By looking at the statistics in the Social tab, you will find exactly which of the various platforms you’re posting on are performing well, and which aren’t.

Are you getting more traffic from Twitter than from Facebook? Does your traffic from Instagram stick around longer than those who came from Pinterest? Do those coming from Google+ or LinkedIn look at more pages? Who makes the most comments? Who bounces?

And now that you know, what are you going to do with the information? Will you concentrate more on those who already perform well, or try to bring the others up to speed too?

The choice is yours, but at least now you have the data to help you decide.

Content with your content?

If you’re regularly paying for or writing your own blog posts, producing videos, creating infographics, or any other type of content as part of your marketing strategy, it needs to be hitting its intended mark if you’re to be successful.

Another way of using Google Analytics to help optimize your marketing strategy is to learn what type of content really resonates with your visitors and what leaves them unimpressed.

By measuring what content people like, by noting how long they’re spending on the different types and how often people bounce from them, you can get an idea of what topics people are interested in, whether videos are adding value to your marketing strategy, or if the time spent creating infographics is worth it.

As a free tool, Google Analytics provides priceless insights into the behaviour of your web traffic, helping you to optimize your marketing strategy by understanding where your audience is coming from, how effective your social media is, and what type of content you should concentrate on going forward.

To learn more about Google Analytics, watch our Youtube channel here: