The Effectiveness of Mobile Marketing

Posted on by

mobile marketingResearch shows the effectiveness of mobile marketing

Set aside your traditional marketing channels, mobile marketing is exploding like dynamite. Reaching customers on a smartphone or other hand-held device is one of the best strategies for today’s marketers.  And mobile marketing isn’t just growing; it’s booming.  So, as a marketer you know mobile marketing is highly effective in enticing consumers to buy what you have to sell.

Marketers use mobile to reach customers quickly (in real time).  And customers use their … Continue reading →

Three Steps to Getting on Google

Posted on by

If you want your website to be noticed, you have to get on Google.

Google-Ranking

And if you want to get on Google, you have to make yourself as visible as possible to them and their web crawlers.

Then of course once you’re on, you’re going to want make sure you stay there.

Getting and staying on Google can be broken down into three easily remembered stages:

·      Build (on-site SEO)

·      Engage (off site SEO)

·      Stay … Continue reading →

The Importance of Good Pay Per Click Management

Posted on by

Today we’re going to talk about best practices for Pay Per Click (PPC) management. PPC is one of the most effective ways to generate new sales leads, if done right.

Pay Per Click ads are those ‘Sponsored Links’ to appear at the top of your Google search..

If you were to click on one of them though, the company behind it would have to pay Google a pre-arranged price for bringing you to their site, even if you had no interest in what they were selling.

Hence, the importance of a diligent pay per click management strategy.

Well executed, ongoing Continue reading →

Web Assessments

Posted on by

Today’s websites are the greatest marketing tool there is.  They are the best tools for communicating with customers and showcasing your products and services.  They are the lifeblood of your brand and convey your status, reputation, and position in the market.  That’s why web assessments are so critical to learning whether you are making the most of your website.

These are a few questions that our web assessments answer:  (1) Can consumers find your website easily when they search the internet for companies that sell the products and services you do?  (2) Does your company’s name surface often on the … Continue reading →

Outsourcing Your Web Marketing? Should You Hire An Employee or A Company?

Posted on by

Today we are going to talk about whether your business should hire a brand new employee or a web marketing firm to handle your business’ web marketing.

If you are thinking about making a decision as big as this, you definitely want to keep reading as we address three critical components to making the best decision for your business.

Outsource or Hire For Your Web Marketing: Point One- Your Time

If you are thinking of delegating your web marketing, odds are, you don’t have a lot of time.

When it comes to hiring a new employee, you have to … Continue reading →

Consumer Alert! 5 Regrets You’ll Have Web Marketing With The Yellow Book Co.

Posted on by

Today we are going to talk about the 5 regrets you’ll have if you buy web marketing with the big yellow book company.

So if you are thinking about it, you definitely want to watch this video as it will give you some tips on how to avoid buyers remorse.

The number one reason you  don’t want to do your web marketing with the big yellow book company is it doesn’t make very much sense.

If I’m looking for a provider, I go to Google and type in what I’m looking for, for example, pizza, and then I select from the … Continue reading →

Happy Holidays

Posted on by

Please note our holiday hours are as follows:

We’re closed from December 24-28, Open December the 29, 30, Closed January 31-2.

All ongoing marketing services will continue throughout the holiday, but we will be unavailable for emails and appointments when we’re closed.

 

How “Busy” Can Ruin Your Business

Posted on by

busy-ruins-businessWhen running your own business it is easy to get caught up in the day-to-day management, operation, and tedious tasks. Entrepreneurs generally love to create. This is why they are drawn to creating and running their own business in the first place. Unfortunately, far too often they find themselves working “in” the business instead of working “on” the business.

This is an easy trap to fall into. When starting up one’s own business, entrepreneurs take on a sink … Continue reading →

Crafting a Practical SEO Strategy

Posted on by

Every business owner should know something about search engine optimization (SEO), even if it’s just the name. internet marketing how to

But not everybody knows where to start when it comes to crafting a practical and effective SEO strategy.

Any SEO strategy hoping to succeed begins way before the website design has even started and never really ends.

Here are 3 practical steps to crafting an SEO strategy:

SEO Strategy Step 1: Know your objectives, know your audience

Before … Continue reading →

What Is Search Engine Optimization?

Posted on by

Today let’s talk about Search Engine Optimization and how to do it!

If you’ve ever wondered how some businesses are on page one of google search, and you’d like to be there yourself…keep reading!

Search Engine Optimization is the process by which you optimize your website to rank highly on the search engines, like Google.

To get high rankings on search engines, I’ve outlined a three step process below!

Search Engine Optimization (SEO) Step One- Keyword Analysis:

The first thing that you want to do is go to the Google Keyword Planning tool (sign up if you … Continue reading →