Top 9 Tech Tools You Need For Business Success in 2013

internet-marketing-calgary-tech-toolsThe times are a changing, and with them, your need to adapt to consumer behavior.

You’re in luck, because deciphering the critical from the nice-to-have internet marketing tools is what we do best!

Here are top 9 internet marketing tools you need to succeed in 2013.

1. Mobile Friendly Website:

More consumers than ever are browsing the web on their smart phones … Continue reading

9 Easy Steps to Success: A Sample Internet Marketing Plan

internet-marketing-sample-planThis year, resolve to be present where your future customers are searching and interacting – online. Our gift to you this New Year’s, we’ve decided to give you an outline to put together your very own Internet Marketing Plan. Follow the steps below, and your online presence will become a great contributor to your bottom line.

1. Determine what the objective is. … Continue reading

How to Choose a Website Design Company: Don’t get ripped off!

website-design-calgaryEveryone seems to have a website these days, but what you may not be aware of is that the web design and development industry is still completely unregulated.

What that means to you, the consumer, is that there isn’t a standard set of ethics that website design companies are forced to adhere to. So, you must learn to protect yourself instead of trusting that companies are being governed.

In order to ensure you’re … Continue reading

Internet Marketing Tools Reviewed: QR Codes

What are QR codes?

QR codes are interactive graphics. They are embedded with data that can be read using QR scan apps available on today’s smart phones.

Once a user scans the QR code with their smart phone, they are automatically directed online.

What are the benefits of QR codes? 1. As with all internet marketing tools, the easier you make it for consumers to get in touch with you, the better the odds they will. QR … Continue reading

This month’s featured website design: Duri Homes

A behind the scenes look at how we launched a complete website design project in less than 30 days.

website-design-duri-homesWhen I walked into Duri Homes’ latest home in Aspen Wood Estates I was, in a word, impressed.

A long-time client, Dean Duri’s small home-building company had been steadily growing due to word of mouth and a steadfast commitment to quality.

In that moment I realized that Dean had arrived.  His … Continue reading

4 ways to use domain names to get better internet marketing results

internet-marketing-domain-nameThe best way to get better internet marketing results is to regularly review your campaigns and try new things if they aren’t producing the results you want.

Becoming familiar with the strategies you’re employing and being willing to tweak things a bit will provide you with much more accurate data to analyze, drive more traffic to your site, and ultimately get better results on Google.

Here are four things you can do with your domain names right now to enhance … Continue reading

10 Domain Name Registration Do’s and Don’ts

Successful Internet marketing or website design begins with a few not so sexy details that need to be taken care of first.

domain-name-registration-calgaryOne of these details is domain name registration.

The process is an extremely important, yet often overlooked part of marketing your business online. If you’re new to dealing with it, here is some basic information you should know, including 10 important do’s and don’ts.

What is a domain name?

A domain name … Continue reading

How Internet Marketing Works

The widespread adoption of New Media into our lives has drastically changed consumer behavior and with it, the need for businesses to adapt to a new way of attracting customers.

Consumers are now in control and perform the majority of their pre-purchase research and decision making prior to picking up the phone or stepping foot in your store.

What this means is, in order to maintain your success, you need to be present where your future customers are; online.

About the Author:

Laurel LindsayLaurel Lindsay is a Calgary Internet Marking … Continue reading

5 Most Common Small Business Marketing Mistakes

Is your brand turning prospects off?

disgustin

Are you portraying your business in a way that creates desire with your target market?

Think about in each possible way a prospect could encounter your business. Far from being just a logo and business cards, your brand should at the minimum:

• Convey what you do at a glance • Appeal to your target audience • Communicate your key differentiation point

Why Should Anyone Buy From You?

Do you know exactly what makes you a better choice than your competition?

Photo by www.flickr.com/photos/ivanwalsh/4616727529

If you’re struggling with finding out what makes you different, keep reading.

We’ll show you how to uncover what makes your business the logical choice, and how to use this information to get more business!