The definitive guide to web marketing for beginners

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It used to be that when people were ready to buy they would go to the Yellow Pages.

yellow pagesBusinesses could count on generating more exposure to their target market with Outbound Advertising techniques like advertising in the yellow pages.

But lately, it’s become much harder to get the attention of your future customers.

Consumers ignore outbound marketing messages or bypass them entirely with tools like spam filters, paid radio and PVRs.

But did you know?

There are literally hundreds of people every single month that are searching online for what you sell.

… Continue reading →

How to Banish Social Media Guilt

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Today we’re going to talk about how to alleviate social media guilt.

If you’re trying to use social media to generate more leads, credibility and exposure for yourself you probably are suffering from social media guilt.

It’s a phenomenon that occurs when you feel like you’re not on the right social media web sites, you’re not engaging enough, you’re not posting enough and you’re missing something.

I’m here to give you three simple ways that you can alleviate that feeling.

So the first thing is to find a time to schedule in maybe a half an hour where you can schedule your … Continue reading →

3 steps to simple video marketing for small business

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How to start video marketing

1. Actually, your biggest fear is your biggest asset.

Most people are concerned with how they look on camera and many people out there are too nervous to be in front of a camera.

What you don’t know is the fact that you’re not a model or actor is actually working to your advantage.

The success of reality shows is testament to the fact that people no longer like things that are fake. The public wants authenticity. The fact you’re a real person with flaws and a unique personality makes you far more trustworthy … Continue reading →

7 ways to use digital & mobile marketing to get better results from your radio, print and in-store marketing:

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Bottom line, you need your marketing expenditures to translate into sales.

mobile marketing guyOne of the hardest types of marketing to measure for effectiveness is the offline type- radio, print and in store advertising.

Not anymore!

Maximize the return on your marketing dollars by asking your offline audience to engage with you online.

This way you can capture their data and continue to market to them in free or low cost ways to convert them into paying … Continue reading →

Get more sales using internet marketing: 3 steps to creating a simple digital sales funnel

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As a small business owner, you have more in common with a fishermen and farmers than you may think.   

When you’re marketing your business, sometimes you’re harvesting the results of your efforts and and sometimes you’re planting.

And sometimes, you’re fishing for prospects.

In order to make the most of your marketing budget, maximize the return on your investment with a strategic sales funnel.

  What is a sales funnel?   A sales funnel is the process which a consumer goes from casually interested, to actively purchasing. The funnel takes into account the emotional and logical stages the buyer goes through, and nurtures … Continue reading →

Lefebre & Burke- Marketing Management- A Case Study

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Here’s what we did for Dr. Lefebre of the Lefebre & Burke Centre. And, what he had to say about it: Internet Marketing Services Results Dr’s Lefebre & Burke Medical Weight Loss & Laser Centre has been helping Calgarians live healthier lives since 1988.

Objective: To increase exposure & sales for their new Zerona Laser offering.

Recommendation: Create a search engine optimization campaign, manage Google Pay Per Click campaign, create/manage social media plan, manage Facebook Ads campaign, create & manage email … Continue reading →

Premier Gems – Marketing Management / Web Design – A Case Study

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Here’s what we did for Jeff Nechka of Premier Gems. And, what he has to say about it:

Premier Gems is a Calgary Based Custom Jeweller.

Objective: To increase sales

Recommendation: To start a search engine optimization campaign based on niche searches to drive more traffic to the site, and to create a social media/email marketing strategy to increase email newsletter signups.

Results: Not only has Premier Gems dominated page one for their custom jewelry offerings, they’ve expanded into anniversary gifts, launched a commercial appraisal service, and have been featured on CNN for appraising the largest emerald in existence.

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Become … Continue reading →

Premiere Woodworking- Marketing Management / Web Development – A Case Study

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Here’s what we did for Henry de Kok of Premiere Woodworking & Premiere Custom Homes. And, what he had to say about it: Premiere Woodworking is an established carpentry firm hailing from just outside Lethbridge Alberta.

Objective: Best known for their exquisite custom exterior wood doors, Premiere Woodworking wanted to expand into the Edmonton & Calgary markets. In addition to promoting their doors, they wanted more exposure for their cabinetry services.

Recommendation: Redesign the website to better showcase their services, and engage search engine optimization tactics to drive traffic.

Results: Within less than 30 days of their new website launch they were on page … Continue reading →

7 Ways Successful People Use LinkedIN

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Throwback!! I filmed this video about Marketing your business using LinkedIN over 2 years ago.

While I am happy to report both better hair days and an improved filming technique, the recommendations and information I provided are still true today.

LinkedIN remains one of THE most effective places for business owners to bolster credibility, build community and generate leads.

5 reasons you need to be on LinkedIN

LinkedIN is THE social network for business only use LinkedIN is being used by your future customers- currently over 238 million users LinkedIN profiles are critical to reputation management– they usually show up … Continue reading →

NEW WEBSITE LAUNCH: Premiere Custom Homes

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premiere-custom-homes2We are very happy to announce the launch of the new Premiere Custom Homes website!

This fresh, contemporary and hip design uses a minimal amount of text, which lets the dazzling images speak for themselves and make a powerful, lasting impression.

Plus, the responsive design means the website design is mobile friendly, and will automatically resize to accommodate each visitor’s device. So whether the website is viewed on a tablet, phone or … Continue reading →