3 Pro Tips for Choosing your Business Domain Name

internet marketing strategyWhatever your business or industry, choosing the right domain name for your online presence can have a big effect on your future success. While the wealth of options available to you mean there might not be one single best choice for your needs, making a bad decision can certainly hinder your efforts; your internet marketing strategy, your lead capturing, and ultimately your sales.

A good domain name should be unmistakeable and represent accurately what your company is all about, and there are certain ways to help ensure your chosen … Continue reading

Why Your Facebook Reach has Bombed and How to Fix It

digital media marketingSince its inception around a decade ago, Facebook has grown and evolved into something far bigger and far different to anything the creators could ever have imagined.

Beginning life as a social network exclusively for Harvard students, the site has since expanded globally to become what is essentially the world’s largest database of potential customers for those wishing to advertise to them as part of their digital media marketing. In a manner of speaking, Facebook has left school and gone to work.

For enterprises of all sizes, from the … Continue reading

Marketing Strategy: Have A Blog? Become A Publisher on LinkedIn

audienceDo you write a blog for your business? Have you ever wondered how to get more exposure for your blog and/or website? Do you want to expand the reach of your message? For the sake of your marketing strategy and growing your business you should have answered ‘yes’ to all of these questions. That’s why it’s worth learning more about Pulse, which is LinkedIn’s Publishing platform.

In 2013, the social media platform LinkedIn purchased Pulse, a news reader app, … Continue reading

If your business serves homeowners, you need to know about Houzz

If you’re a designer, contractor or professional that provides services to homeowners, you need to know about Houzz- the new social media site specifically for homeowners to connect with providers.

This article will give you all the info you need to know about marketing your business on Houzz to get more customers.

Who uses Houzz?

Currently, Houzz has over 15 million monthly unique users – 90 percent of which are homeowners.

What is Houzz?

It’s a website where you can create an account and showcase your work. One of the … Continue reading

Expect to drop in search results if your site isn’t mobile friendly by April 21: Google

if you haven’t been paying attention to how your customers and the general population is obsessed with their mobile devices, now is the time to start paying attention. 

If you regularly review your website statistics using tools like Google Analytics, you will have noticed that the website traffic from mobile devices has been steadily increasing to almost half, if not the majority of your website visitors.

As of 2014, mobile web usage overtook desktop usage, and to accommodate … Continue reading

Web Marketing Maestro

maestro-gDo you love digital marketing? Self identify as a leader? Generally win at anything you put your hand to?

Your uncommon devotion to your vision and instinctual ability to draw out the strengths of those around you to achieve truly exceptional results.

An adept communicator, you’re looking for just the right place to spread your wings and mastermind like you were born to.

If this sounds familiar, you may be just the digital marketing maestro we’re looking for!

Are you an … Continue reading

Control Your Email Habits Before They Control You

blogsAs a small business owner, few things are more important than good productivity and effective time management. Unfortunately, these aren’t always easy to achieve; especially when there’s Facebook to check, blogs to read, and a steady stream of emails to reply to.

Unlike Facebook and blogs though, email is something that no small business owner can or should avoid in the working day. The problems come when too much time is spent reading and rereading them while taking no action.

As we use MailChimp for our email marketing … Continue reading