If youâre wondering how to drive traffic to your website, then keep reading!
I get asked this question all of the time and thereâs a lot of different answers… the best one I can give for you is that there is no magic answer.
Tag Archives: one minute tip
Improve your website with these 3 things every customer wants
Hey folks! Welcome to your one-minute tip! Today I wanted to be inspired by the Port of San Francisco, which is where I am. You can see the beautiful Bay Bridge behind me to talk to you about really easy updates that you can make to your website to get better customer satisfaction.
1. Make it easy to contact you:
So the very first thing is to add your phone number or a large Contact Us button to the very top of your website on every single page so customers donât have to hunt and search to contact you.
For an intermediate step, you can also add a live chat on your website which you can sync to your smartphone to connect with your website visitors in real time.
2. Post your hours of operation:
Especially important for brick and mortar businesses, Â add your hours of operation either to the very top of your website or at least to your contact page. A lot of people are searching for your hours of operation and you donât want to leave them frustrated.
3. Help people find you with a map
For those of you with a local business or store front, be sure to add a Google map so people can get directions and find out exactly where your business is located.
Thatâs your One Minute Tip. Thanks for watching. And if you found this valuable, please consider sharing with your network and donât forget to subscribe to my YouTube channel and never miss a tip. Thank you.
Find your ideal customers on social media with these 3 tips
Today we are going to answer Jeff’s question, who writes, âWhat are three tips for finding the right customers on social media?â
That’s a great question. And if you are wondering that yourself, keep reading for the answer.
Identify your ideal customers:
If you know who your right customers are, you’re two steps ahead of many of your competitors.
The next step is to typify them in an archetype or in a demographic.
So for example, maybe your customers are typically affluent women in their thirties and forties.
Now you have concrete data you can use to research what social networks that particular demographic uses the most.
In this case of our example, that would be Pinterest. Doing a little bit of market research in the beginning will help you create the bare bones of a social media strategy and save you a lot of hassle and time making mistakes through trial and error.
Identify target location:
The second thing to do to find your ideal customers on social media, is narrowing your target down to a geographic area. Again, this provides you with a concrete benchmark, from which you can conduct more market research.
Specifically, there are hashtags that are used for each specific geographic area. Do a little bit of research and find out which are the most popular ones for both your geographic location, as well as the interests of your demographic so you can capitalize on their interests by getting involved in conversations about trending topics and more.
Pay for it:
Another thing you can do to get in front of your ideal networks is advertise.
The social media networks we participate in have amazing data collected on all of us. Thus, they’ve got very specific demographic information available for you to advertise and get in front of an audience that maybe isn’t part of your existing community.
Solicit Reviews:
The last thing that you can do is solicit referrals and recommendations on all your social media properties by having people endorse you. Endorsements not only provide new customers with a level of trust that youâre a reputable business, but this activity also provides exposure to your recommenderâs network, who are much more likely to buy from you than a total stranger.
How have you found your ideal customers on social media? Share with me in the comments below.
And, if you found this valuable, please consider sharing with your network!
You can also watch this one minute tip as well as others on our Youtube page!
https://www.youtube.com/watch?v=X8uCMBTCKZ8
Pro Tips to Using Pinterest for Business
Today in your one minute tip we are going to be talking about how you can use Pinterest to promote your small business.
Pinterest is a social media marketing tool that is free to use and really easy because its basically about collecting images and pinning them.
So why can this work for small business?
First, pins on Pinterest last a really long time on the newsfeed.
so if you pinned something 3 months ago that has the ability to stay in the news feed and get promoted, seen or shared for up to 3 months from the time you posted it.
That is a long time compared to other social media sites. For each pin that you are pinning, you get a lot of longevity out of that.
Secondly, it is really easy to build community on Pinterest.
All you need to do is go and re-pin others content, share it to your own boards and like it and comment on it. Its that easy!
There is lots of fantastic stuff that people are talking about on Pinterest. They’re talking about holidays, food, all kinds of stuff.
You don’t need to necessarily pin anything business related, just go and network with the people that you already know. You can go and sync your existing contacts into Pinterest and just begin with your community and go from there.
Third, you can use Pinterest to drive more traffic to your website.
If you re-pin images from your website, IE your blog, onto Pinterest that allows you to drive traffic back to your website and position yourself as an expert in your field.
So its a triple whammy, using Pinterest to start driving business to your site.
That’s your one minute tip and if you found this valuable, please remember to share!
If you like this video- subscribe to my channel & never miss a tip!
5 Quick and Easy ways to get more traffic to your website
Let’s talk about getting more traffic to your website!
Here are 5 quick and easy ways to get more people to your web site.
1. Leverage your already existing promotional materials.
One of the easiest and most overlooked ways to promote your website and get more traffic to it is to mention your website address on your voicemail!
Also, donât forget to add your website address to your email signature and any other promotional materials, and Iâm talking any â vehicle decals, brochures, signage, anything else you can possibly add your website address to, go ahead and do it!
2. Work your email contacts.
Either send out a newsletter once a month to existing clients and contacts or a personal email out to the folks you know letting them know you have a website, what it can do and ask them to share it with their network.
3. Network on Social Media
Speaking of networks, if you are not leveraging social media to promote your business yet, you definitely want to go ahead and do that as soon as you are done reading this.
Promote yourself on Facebook, Pinterest, Google +, LinkedIn, Youtube, Twitter, you name it! Those are just a few sites out there that can help you drive traffic to your website.
4. Update your site often.
You have to give these contacts a reason to visit your site so make sure to update it on a frequent basis and provide valuable information to your target audience.
5. Pay for traffic
Last but not least, if you havenât thought of it already, you might want to consider advertising on Google.
Google Pay Per Click ads are an affordable way to get exposure to your clients when they are typing in what you sell on Google.
Thatâs your one minute tip. If you found it helpful please share and thanks again for visiting!
3 simple ways to get more leads from your website
Let’s talk about how to capture more leads from your website!
Is your website your best producing sales person?
If you’re not getting a steady stream of leads from your website, keep reading for 3 simple ways to get more leads from your site!
1. Have a call to action – clearly ask people to engage with you
An example of a simple call to action are “Call this number to get a quote”
2. Another thing you may want to consider is have an email newsletter signup.
You can offer an ethical bribe like, “sign up for our newsletter and get our free report on the 22 questions you must ask your web developer before signing on the dotted line.”
A strategic ask like that will allow you to trade information for somebody else’s email address and that way you can continue to market to them going forward.
3. You may also want to consider a live chat option.
Live chat from ZopIM is a super cool and affordable tool you can utilize to engage with your customers directly, in real time if they have questions, want to book an appointment or purchase something from you.
PROTIP: Take advantage of human nature- no one likes to miss out! Offer a Time Sensitive Special that ends soon!
Those are a couple tips for capturing more leads from your website, if you found this valuable please share and don’t forget to subscribe to our channel!
